Amorism: A Faith of Our Time

This project was done for NAFA’s BADP Y1 Communication Design Degree.

Brief: Global Catastrophic Risk

Macro Problem: Mass Psychosis

Proposed Macro Solution:
A religion/a way of life/a school of thought/a social movement; ultimately, a support group of an ideology.

Amorism aims to prevent people from falling into nonsensical and violent ideologies

THROUGH the power of Love And Logic.

Imagine churches, but praying through hugs.

Imagine Sunday Service, but worshipping Love and Logic.

Imagine the bible, but regular software updates.

Imagine a faith, but decentralised and democratic.

Amorism is a support group of an ideology and together – we’re creating the Ultimate Truths.

#MomentoAmori

Amorism project 1 Amorism project 2 Amorism project 3
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Crowbar Awards project 1 Crowbar Awards project 2 Crowbar Awards project 3 Crowbar Awards project 4 McDonald's Asian Heritage Month 1 McDonald's Asian Heritage Month 2

McDonald’s Concept Ad

for Asian Heritage Month

brief: to disrupt the canon in a chosen context

Crowbar Awards Entry Crowbar Awards campaign
Crowbar Awards strategy Crowbar Awards execution

Crowbar Awards Entry

brief: craft an advertising campaign for a
Mediacorp-sponsored personal finance webinar